Book a Call

For BJJ academy owners

Build a legacy around your passion for Jiu-Jitsu.

Your Jiu Jitsu has an A‑game. Your academy needs one too.

You don’t need more leads, you need a simple business system that makes growth repeatable.

Book Your Growth Plan Call

No fluff. No hard pitch.

JP Levesque

FOUNDER, GROW JITSU · Former gym owner who fixed, grew, and sold a brick‑and‑mortar gym · 10 years training BJJ

Prefer to watch

What Grow Jitsu actually does.

In this short video, I explain who Grow Jitsu is for, why “more leads” isn’t your real problem, and how the Academy Operating System works to fix your model, student journey, and simple marketing layer.

Ready to roll?

Book Your Growth Plan Call

Reality check

Does this sound like your academy?

  • You’re at the academy constantly but student count hovers in the same 80,150 range no matter how many people you sign up.
  • Trial requests, missed calls, and emails slip through the cracks because you’re already maxed and there’s no simple way to track who’s been followed up with.
  • You “think” rent and payroll will be covered but you don’t really know until the end of the month when you check the bank.
  • You tried a marketing agency or boosting posts,got a short spike, then slid back to normal. Ads now feel like lighting money on fire.
  • If you disappeared for a week, everything would grind to a halt because all the decisions and processes live in your head, not in systems your team can run.

If that’s you, it’s not because you’re lazy. It’s because nobody ever helped you build the business side of your academy.

If any of that hits home, your Growth Plan Call is the next step.

See how the call works↓↓↓
How it works

Your Growth Plan Call: 3 steps.

Diagnosing your Academy Operating System.

STEP / 01

Look Under The Hood

On the call we’ll get a clear picture of where your academy actually is right now, including student count, rough sign‑ups and cancels, how you’re currently running free trials, and memberships. It’s an honest look at what’s working and what isn’t.

STEP / 02

Get Your 90-Day Plan

Next, we’ll sketch out a simple 90‑day plan to get you from “stuck” to moving in the right direction: what to fix first, what to adjust in your student journey, and the few key numbers to keep an eye on so you know it’s working.

STEP / 03

Choose Your Next Move

If it feels like a fit, I’ll walk you through what it would look like for us to install this plan together using the Grow Jitsu systems. If not, you still leave with a clear, prioritized plan for your academy.

Book Your Growth Plan Call

An honest fit check.

No hard sell. Here’s who gets the most out of working with us, and who doesn’t.

✓This is for you if…

  • ✓You own or run a BJJ academy and plan to be here in 5,10 years
  • ✓You’re tired of hovering at the same headcount and “hoping” it gets better
  • ✓You want predictable student and revenue growth without selling out the art
  • ✓You’re ready to become a business black belt, not stay a business hobbyist
  • ✓You’re willing to protect a few CEO hours each week to work on the business, not just in it

✕Not for you if…

  • ✕You just want a quick spike of cheap leads and don’t care what happens after
  • ✕You want to keep treating your academy like a hobby that somehow pays the bills
  • ✕You’re looking for an overnight fix instead of a real operating system
  • ✕You’re not willing to invest time, money, and attention into building a real business
  • ✕You think this is a “set it and forget it” plugin that will fix everything while you keep doing what you’ve always done
What we build with you

The Grow Jitsu Academy Operating System.

We don’t just send you leads. We help you install an Academy Operating System: a simple, repeatable way to run the business side of your BJJ academy so student count and revenue actually climb month after month.

PILLAR / 01

Fix Your Foundations

We start by making sure your pricing, memberships, and basic math aren’t quietly working against you.

This looks like:

  • Clean up pricing and discounts so you’re not losing money on memberships
  • Simplify your offers so students know exactly how to train with you
  • Set up a simple owner scoreboard so you always know if you’re really growing
  • Create a straightforward offer + sales process, even if you hate “selling”

PILLAR / 02

Turn your student journey into a retention engine

Next, we make it easier to keep the students you already have and the new white belts you’re bringing in, so you’re not constantly chasing replacements.

This looks like:

  • Map your intro → trial → member flow so it’s the same, solid experience every time
  • Script key moments (welcome, post‑class chats, membership conversations)
  • Install basic attendance and “save list” routines to catch at‑risk students early
  • Tighten how you onboard new white belts so they feel supported and stick longer

PILLAR / 03

Build a simple, owner‑run growth engine

Only once the model and journey are dialed do we add demand, so new leads don’t just leak out the bottom.

This looks like:

  • Build a BJJ‑specific, conversion‑focused website for your academy
  • Plug it into a CRM that tracks every lead and automates follow‑up
  • Tie together lead → nurture → offer into one smooth process you can run every month
  • Give you a handful of repeatable promos and referral plays you can turn on when you want consistent growth
Book Your Growth Plan Call

I’m JP, founder of Grow Jitsu. I built, fixed, and sold my own gym, then turned what worked into a simple system for serious BJJ academies. I’ve been on the mats for about a decade, and my job now is helping you build a business that can actually support the Jiu Jitsu you love to teach.

Built by a Founder who rolls.

You can't run a black belt level business with a white belt operating system.

One free 45-minute call. We audit your academy’s numbers, find the #1 leak, and map a clear 90-day plan you get to keep, whether we end up working together or not.

Book Your Growth Plan Call

No BS, no pressure, just answers.